Exceptional Culture
How Zygon AdTech Built a Culture Around Purpose, Honesty, and Good Leadership
The Salvador-based AdTech agency keeps its cultural philosophy simple and direct: a healthy environment, a clear purpose, honest leadership, and the proof that a team can feel it.
Company
Zygon Adtech
Contact
Marília Duarte de Ávila Ribeiro, Head of Operations
Industry
Digital Marketing
Location
Salvador, Brazil
Overview
Why Agency Workplaces
A Program That Matches Their Values
Zygon chose to partner with Agency Workplaces because the program fit what the agency already believed in and cared about. As Ribeiro puts it, it aligns with their interests and reflects what Zygon does.
For an agency built around purpose and integrity, external recognition carries weight only when it comes from a source that shares those same standards. AWA offered that alignment, and with it, a meaningful way to put their culture on record.
What We Learned
The Team Knows What the Agency Stands For
The clearest takeaway from participating in the AWA program was one of confirmation. Zygon learned that their team genuinely understands and shares the agency's values. That is not a given, and it is not something most agencies get to verify from an independent source.
For Ribeiro, knowing that the team not only works within those values but actively recognizes them as their own was a meaningful outcome. Culture is easy to state and harder to embed. At Zygon, it appears to have taken hold.
What's Next
Engaged, Sharing, and Building on the Momentum
1 | Participate fully in AWA workshops and ongoing programming. |
2 | Share the AWA recognition badge with clients, partners, and the broader market. |
Tips for Building Great Culture
One Question Worth Asking
Zygon's tip for agencies thinking about culture is a single question worth sitting with: what kind of company would you want your own children to work at one day?
It is a question that cuts through policy and procedure and gets to something more honest. The standards you would hold for the people you love most are the standards worth building into the place where your team spends their working lives.
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