Case Study
Case Study

Exceptional Culture

How Lexema Puts Its People Above Every Project, Client, and Account

For César Pérez and his team, a people-first approach is not just important. It is the top priority, and it shapes a culture where everyone, from collaborators to clients to their audiences, can reach their fullest potential.

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Company

Lexema

Contact

César Pérez, Co-Founder

Industry

Digital Marketing

Location

Mexico City, Mexico

Overview

Everyone In The Circle

Ask most agencies to define a strong culture and they point inward, to their own team. Lexema draws a wider circle. For César Pérez, cofounder of the agency, a healthy culture is one where employees and collaborators, the client, and even the client's audience all work together in harmony.

That harmony is not the goal on its own. It is the condition that makes everything else possible. When the environment is positive, Lexema believes, everyone in it can reach their fullest potential, from the newest collaborator to the brands they serve.

Why Agency Workplaces

More Than An Assessment

Lexema did not come to Agency Workplaces just for a verdict on its culture. The assessment mattered, but so did everything that came with it.

The agency saw real value in the ongoing guidance: the resources, the expertise, and the professional consulting that continue long after the survey closes.

For Lexema, recognition was a starting point, not a finish line.

What We Learned

Strengths, And Room To Grow

The assessment did something Lexema had not been able to do as clearly on its own. It set the agency's strengths and its blind spots side by side, in plain view.

Quickly, the team could see what it was doing well as an organization, and just as importantly, where the real opportunities to improve were. Clarity like that is hard to argue with and easy to act on.

What's Next

Turning Findings Into Action

1

Take full advantage of every resource Agency Workplaces makes available.

2

Establish a dedicated committee to improve the agency's employee satisfaction metrics in a comprehensive, sustainable way.

Tips for Building Great Culture

People First, Always

•   Treat your people as the agency's greatest asset, ahead of its projects, its clients, and its accounts.

•    Make a people-first approach more than a value on the wall. Make it the top priority.

Client Image

César Pérez

Co-Founder

We believe that an agency's greatest asset is its people, above its projects, clients, and accounts.

Client Image

César Pérez

Co-Founder

We believe that an agency's greatest asset is its people, above its projects, clients, and accounts.

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